Why the Incomparable Rolls-Royce Dawn Is Actually Worth $400, 000

Why the Incomparable Rolls-Royce Dawn Is Actually Worth $400, 000

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Rolls-Royce Dawn

Photo Credit: Rolls-Royce

Rolls-Royce aims for a truly ethereal experience for its customers, and indeed there is simply nothing like riding behind the Spirit of Ecstasy, Rolls’ iconic mascot, floating along on a cloud of wood, leather, steel and, of course, money. While Rolls has given its newer models like the Wraith a bit of a sportier feel, it declines to engage in plebeian discussions of driving dynamics, road feel and other such matters. The machine performs as one expects it would; a gentleman needn’t be bothered with the technicalities. The experience is designed to be effortless.

Rolls-Royce Dawn

Photo Credit: Rolls-Royce

To put it in suitable terms, in a Rolls you should never have to grip the steering wheel harder than you would a glass of champagne. Which by the way is chilling in a cooler in the rear console. And the car’s controls should never demand your attention to the extent that you’d be distracted from the lovely companion whom it must be assumed is reclining in the passenger seat.

Rolls-Royce Dawn

Photo Credit: Rolls-Royce

These are the impressions we came away with after a weekend of putting the very latest Rolls-Royce, the Dawn, through its pedigreed paces in some of the poshest parts of New England. A regal four-seat, two-door convertible with a base price of $335, 000, the Dawn has the kind of chops that would make most sports cars emerald with envy: 563 bhp and 605 lb ft of torque from its twin-turbo 6. 6-litre V12 engine, and enough juice to accelerate from 0 to 100 kmh (62 mph) in 4. 9 seconds with a top speed of 250 kmh (155 mph).

Rolls-Royce Dawn

Photo Credit: Rolls-Royce

Once you’ve got past the basic, and rather idiotic, question of “Is it worth it? ” – and here again obviously no one who buys these things is going to be much troubled by that—you can get on to the more important points such as which combination of paint, veneers, hide colors and stitching your particular cumulus cloud should be equipped with. Every Rolls-Royce is a bespoke commission, and with the truly stratospheric number of alternatives no two need ever be alike.

Rolls-Royce Dawn

Photo Credit: Rolls-Royce

Most will, with the addition of a few essential options like an upgraded audio system, pure lambswool carpeting and a Sprit of Ecstasy that lights up, top out at over $400, 000, and for that sort of cabbage Rolls delivers a suitably heavenly ride—what Rolls CEO Torsten Müller-Ötvös calls the “sexiest Rolls-Royce ever built. ”

Rolls-Royce Dawn

Photo Credit: Rolls-Royce

With a real danger of veering into the vulgar, Rolls has done a bang-up job of making the Dawn extremely refined and nearly restrained in its elegance compared to the considerably larger Phantom Drophead Coupe. Of course its emphasis on complete customization can result in some rather unfortunate examples; not even a Rolls looks smart in bright purple paint. An orange leather interior on a gunmetal gray car, however? Rather spectacular.

Rolls-Royce Dawn

Photo Credit: Jared Paul Stern

Rolls-Royce Dawn

Photo Credit: Jared Paul Stern

Rolls-Royce Dawn

Photo Credit: Jared Paul Stern

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Fashion is one of those rare things that allows you to say everything without speaking a single word. Designer shoes are just a form of this unspoken sartorial communication, but it’ s one so subtle that only other sneakerheads are likely to pick up on it. And it’ s this understated luxury that makes tennis shoes so appealing— at least to us. Over the years with the release of exclusive collaborations, limited-edition lines and one-off collections that sell out in mere minutes, it’ s easy to see how collectors can drop thousands of dollars on sneakers. But there are plenty of designer kicks that cost just as much, if not more, then pre-owned, special-edition Jordans. The only difference is you don’ t have to spend months on resale sites trying to hunt down your preferred size, color and brand. Here are the most expensive kicks you can still own. None of these bad boys have sold out— yet.

Fashion is one particular rare items that allows you to say everything without speaking an individual word. Designer shoes are simply a form of this unspoken sartorial communication, but it’ s one so subtle that only other sneakerheads will probably pick up on it. And it’ s this understated luxury that makes athletic shoes so appealing— at least to us. Over time with the release of exclusive collaborations, limited-edition lines and one-off collections that sell out in mere minutes, it’ s easy to see how collectors can drop thousands on sneakers. But there are many designer kicks that cost just as much, or even more, then pre-owned, special-edition Jordans. The only huge difference is you don’ t have to spend months on resale websites trying to look for your preferred size, color and brand. Listed below are the most costly kicks it is possible to still own. None of the bad boys have sold out— yet.


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